Ghazaal Jewelry

Visual Identity Design: Literature Research, Visual Research, Logo, Colors, Typography, Pattern, Character Design, Illustration, Stationery, Receipt, Packaging, Branding, Presentation, Printing Supervision, Social Media

 

Insight
The art of the Qajar and Seljuk empire in Iran (11th-18th century) is the research criteria of this visual identity.
Logo and Illustrations are inspired by the folklore stories representations in art, crafts and are in dialog with Farsi calligraphy and goldsmiths technics.

bahram_azadeh_metropolitan2
Character Design
Typography
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Logo

The logo dynamically moves and interacts with lines, objects, paper edges, and images. Its connecting line is inspired by the aesthetics of goldsmith connections.

Colors
Pattern

Delicate illustrations were created using a polygonal unit composed of a 24-piece puzzle system, resulting in a pattern with an untraceable repetition.

Stationery
Packaging
Social Media