Insight
Designed the visual identity for Blue Box, a female-owned confectionery, a cohesive and inviting aesthetic that reflects its quality, feminine energy and warmth was the key. The design process involved research into color psychology, typography, and packaging to create a memorable brand presence. The logo and packaging incorporate soft yet vibrant hues, elegant typefaces, and subtle illustrations to evoke a sense of softness, freshness and craftsmanship. Additionally, social media assets, marketing materials, and in-store branding were developed to ensure a recognizable brand experience.